Creating a visually appealing user experience for Clinical Reflexology Ireland
Client: Clinical Reflexology Ireland
Year: 2021
Services: Website Design and Development / UX/UI / Digital Design / Web Development/ Ecommerce Websites
Clinical Reflexology Ireland is headed by Hilery Condron- a fully qualified reflexologist and sits on the national board of practitioners of reflexology. Having been in business for over 15 years Hilerys client list is an impressive testament to her skill and expertise. Hillary approached Ripple about creating a new website that would be two-fold in its function. Firstly it would clearly and succinctly illustrate the benefits of the practice of reflexology whilst also being a fully functional E-commerce site that would allow her to sell Hilerty to sell her organic products online.
Clinical reflexology offers a range of services and products however the old website lacked structure and was outdated. The brand had established brand guidelines and it was up to Ripple to work within these guidelines whilst also freshening the look of the brand through content and web design. During our initial conversations with the client, we identified three key objectives:
We began the website redesign by liaising with the client to get an understanding of the type of style and theme they were looking for. This also included getting a strong understanding of their USPs and how they wish to be perceived. Whilst the homepage was being built and created, the copy across the site was all refreshed and optimised to adhere to SEO best practises. As the copy was very medically technical, it was a priority to ensure that the keywords were naturally integrated and did not interfere with how the copy would be read. This was all still balanced with SEO best practises and we ensured that the keyword density was optimised throughout. The testimonials have been included on the homepage, about page and across the website to show that CRI is authoritative and trustworthy and is a practice with a wealth of knowledge in the field.
Clinical Reflexology Ireland now has a website representative of their position in the market as a modern reflexology practice. We liaised with the client regularly to ensure every change and detail was implemented quickly and met the deadline. We have developed a faultlessly functional website and established a very strong foundation from which to build visibility for the brand.
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