Good content design is not optional – it is your engagement superpower and is the difference between being noticed and being ignored on social media.
Nowadays, social media channels are visually focused and while it seems like anybody can design a social media post, let us explain why investing in your social media design and graphics is paramount to driving higher engagement on your account.
Firstly, let’s think about the decision-making process for a user to engage with your post.
Right now in Ireland, we are seeing an increase in posts about the upcoming election. While there are hundreds of sources sharing important, helpful and relevant information; I bet you’ll notice that the ones being reposted have key design elements that support the content being presented. Posting an infographic with great content design helps to spark engagement, which as a result is rewarded by the algorithm and will help your post reach a larger audience.
Key Design Elements For Good Content Design
While following brand guidelines include bold visuals, good visual hierarchy and a consistent layout. Make use of negative space, vibrant colours and striking imagery. Most importantly, focus on the call to action.
Checklist For Good Content Design
The design of your post encourages interaction and boosts its shareability and as a result gives you better engagement. If you think you should evaluate your current design but you’re not sure where to start? Don’t worry, we can help! Here is your checklist for effective content design.
At Ripple, we can help unleash your brand’s potential by levelling up your content design. Reach out to [email protected] and let’s chat about how we can improve your engagement online – starting with your content design.
Written by Lauren Redfern